Your Buyer Is Not Your Assistant

There is a version of this story every meeting planner knows, and most speakers have never heard. A planner posts publicly that she needs a speaker. She is specific: contact info, program title, brief description, speaking sample link. Four things. The first response is two words: “I’m interested.” The second is several paragraphs of backstory, … Read more

From Big Macs to Big IMPACT: Systemize Your Speaking Business

The Smart Speaker’s Advantage Sitting in a Tokyo McDonald’s, craving something familiar after weeks of home-cooked meals from my various Rotary host families, I bit into a “Big Mac.” It tasted exactly like the Big Mac back home in Columbus, Ohio. That was the moment I understood the power of systems. McDonald’s didn’t just make … Read more

The Outsider’s Advantage: Why Your 10,000th Time Should Feel Like the First

If I ever needed a sign that I wasn’t cut out for something, I’d have an easy one: I’m Boise’s most “Why don’t you just give up?” comic. That’s not an official title, but it should be. If there were an award for resilience bordering on stubbornness, I’d have a mantle full of them. And … Read more

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