Stop Pitching Your Keynote. Start Asking These Four Questions.
This post was created from an NSA Speakernomics™ podcast interview with Owen Fitzpatrick, CSP, Global Speaking Fellow. Want to hear the full conversation? Click here to listen to the episode. Owen Fitzpatrick, CSP, Global Speaking Fellow, has delivered keynotes for Google, LinkedIn, Pfizer and Coca-Cola, spoken in 33 countries, and written 10 books translated into…
The Applause Is Over. Now What?
The 3R Method for Becoming a Better Speaker and Building a Better Business What if the most valuable part of your presentation happens after the applause? As professional speakers, we invest enormous energy in preparing our content, refining our stories, understanding our audiences, and delivering memorable experiences. We want to inspire. We want to educate….
The Higher-Fee Market Is a Different World. Most Speakers Treat It Like the Same One.
There is a version of this that plays out more often than anyone talks about publicly. A speaker books a significant engagement, brings the habits that have worked reliably for years, and walks into a production environment built on a completely different set of rules. Nobody told them, or somebody told them, and the habits…
Why Clients Negotiate and How To Stop It
Why do we negotiate? We negotiate when we believe there’s an opportunity to get more. We negotiate when we believe we may be overpaying versus what others get. We negotiate when we believe we can get something someone else didn’t get. We negotiate because we always want to feel like we got a good deal….
Listening Is the Business Advantage No One Is Teaching Speakers
This post was created from an NSA Speakernomics™ podcast interview with Heather Younger, CSP. Want to hear the full conversation? Click here to listen to the episode. Heather Younger, CSP, has written multiple books, built a certification program and a masterclass, and holds a registered trademark on the phrase Caring Leadership®. Ask her what separates…
The Speaking Fee Is Not the Full ROI
For years, I thought getting paid was the clearest sign I was succeeding as a speaker. There’s something validating about receiving a check to stand on a stage and share your ideas. It tells you your expertise has monetary value. And for speakers whose primary business model is speaking; fees matter. A lot. But after…
Your Buyer Is Not Your Assistant
There is a version of this story every meeting planner knows, and most speakers have never heard. A planner posts publicly that she needs a speaker. She is specific: contact info, program title, brief description, speaking sample link. Four things. The first response is two words: “I’m interested.” The second is several paragraphs of backstory,…
Stop Chasing Yes: The Power of Not Now
I have spent a good part of my career in sales and business development, and one thing I wish I had learned much earlier is that there are more than two answers in sales. We tend to think everything is either yes or no. They booked you or they didn’t. They answered the email or…
The Five-by-Five Method: How Barb Betts Turns Relationships Into Bookings
This post was created from an NSA Speakernomics™ podcast interview with Barb Betts. Want to hear the full conversation? Click here to listen to the episode. Barb Betts spent 14 years building a real estate speaking career before she ever stepped on a corporate stage, and she brought exactly one strategy with her: relationships, ranked…