By Sam Demma*, CSP | In July of 2023, I sat in the back of the ballroom in Orlando, Florida, watching a parade of brilliant speakers walk across the stage to receive their CSP, CPAE, and respective awards. Moved to tears by the remarks from Dr. Willie Jolley, CSP, CPAE, Cavett Award Recipient, I scurried … Read more
Navaal Mahdi
By Jason Hewlett, CSP, CPAE The first NSA meeting I ever attended—22 years ago—featured a brilliant, well-known keynote speaker who emphatically proclaimed, “Do not EVER speak for free.” Oddly, I had just seen that same speaker a few days earlier… speaking for free at a charity event. That’s why I came to NSA in the first … Read more
By Patrick Donadio, MBA, CSP, MCC The Smart Speaker’s Advantage Sitting in a Tokyo McDonald’s, craving something familiar after weeks of home-cooked meals from my various Rotary host families, I bit into a “Big Mac.” It tasted exactly like the Big Mac back home in Columbus, Ohio. That was the moment I understood the power … Read more
By Jim Cathcart, CSP, CPAE Two hundred doctors had assembled for the event. It was a leadership conference at the LA Biltmore Hotel for hospital chiefs of staff. As I sat in the audience, I saw one physician after another “present his papers.” These were the dullest speeches I’d ever heard! The audience was half asleep and … Read more
By Kelly Swanson, CSP, CPAE For decades, the mantra ‘content is king’ has echoed through conference halls, asserting that experts are chiefly valued for their knowledge. This perspective suggests that we, as speakers, are paid for our expertise. Indeed, in roles such as coaching and training, this holds true; clients pay for tangible results and … Read more
By John Edwards, CSP Have you ever wondered what separates mundane monologues from magnificent messaging? The answer lies not just in your content but in the neuroscience of how your audience receives it. By understanding how the brain processes information, you can transform yourself from a forgettable fact-giver to a memorable mind-mover. The Speaker-Audience … Read more
By Louis Katz | If I ever needed a sign that I wasn’t cut out for something, I’d have an easy one: I’m Boise’s most “Why don’t you just give up?” comic. That’s not an official title, but it should be. If there were an award for resilience bordering on stubbornness, I’d have a mantle … Read more
By Anne Bonney, CSP | I attended four planning meetings. I read through the run of show they sent me a week before. I printed out the script they provided and made my own notes so I could eloquently present what they requested. I color-coded my notes for quick reference so I could spend the … Read more
By Bryce Austin, MDSG | There were seven people sitting around the table in the aftermath of this ransomware infection: the CEO, the VP, the CFO, the Special Agent from the FBI, the business owner, the forensics technician, and the company’s CISO (Chief Information Security Officer). “Don’t pay,” was the CEO’s vote. The VP agreed … Read more
By Joe Curcillo | When you take the stage, you offer more than just a message—you offer yourself. Your story, your experiences, and your viewpoint matter. However, we often get distracted by the details: the slides, the gestures, the script. While these elements have value, they do not truly engage your audience. What truly connects … Read more