Part 5: Build Your Marketing Engine By Cara Silletto, CSP Many speakers treat marketing like a fire extinguisher: they only grab it when their business is on fire. But if you want to build a well-oiled machine, you have to treat marketing like a garden. You don’t just water it once a year; you have … Read more

Part 4: Leading vs. Lagging: How to Predict Your Revenue Before It Happens By Cara Silletto, CSP Are you looking at the right numbers? Most speakers look at their bank account at the end of the month to see how they did. This is a Lagging Metric. It tells you what happened in the past, … Read more

Part 3: Your CRM Is Your Satellite Brain By Cara Silletto, CSP Ever said one of these? “I have a CRM, I just don’t put everything in there.” Well, systems are only as good as the data you enter, so that’s a bummer. “I just use a spreadsheet, and it works fine.” I’ve never seen … Read more

Part 2: The DWMQA Cadence: How to Prevent Your Business from Breaking By Cara Silletto, CSP “I’ll make the sales calls after I update my website.” Those are the famous last words of a struggling business. The problem isn’t that you don’t know what needs to be done; it’s that you don’t have a set … Read more

Part 1: The Solopreneur’s Paradox: Why Discipline is the Only Path to Freedom By Cara Silletto, CSP We’ve all been there: It’s 2 p.m. on a Tuesday, and you’re out running errands. You tell yourself it’s the “perk of being a speaker”—the flexibility, the freedom, the “creative” lifestyle. But then you realize you haven’t hit … Read more

By Cathy Fyock, CSP You did it. You finished the first draft of your manuscript. That alone puts you in a very small (and very impressive) group. But now comes the question every author eventually asks: Is my book actually ready to go out into the world? Before you send your manuscript to a publisher … Read more

A Step-by-Step Process Guide By Susan Frew, CSP Google AI Certified Keynote Speaker  |  AI Business Strategist  |  Author The Big Picture Most people think writing a book is the hard part. Turns out, publishing one is its own adventure. Here is exactly how I went from raw keynote recordings to a finished book on … Read more

By Brenda Bence, CSP, Global Speaking Fellow Management guru Ken Blanchard often shares a simple truth: “Feedback is the breakfast of champions.” If that’s the case, the question becomes: how often – and how well – are you, as a professional speaker, being fed? For many speakers, the honest answer is not enough. And more … Read more

By Meridith Elliott Powell, CSP, CPAE It’s been a week – a stressful, exciting, and incredibly rewarding week. After five days on the road speaking, I came home for less than 24 hours last Saturday, did a little laundry, repacked my suitcase and headed out for one of the most adventurous trips of my speaking … Read more

By Stacey Hanke, CSP, CPAE Our business is a tricky one. The past 20 years have taught me a few things. For starters, I’ve learned that change is constant. Speaking topic trends and event planner expectations always seem to shift. The contacts you make and the relationships you build continually evolve. In fact, change is … Read more