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By Traci Brown, CSP When describing what you offer your clients, there’s a secret phrase you can use that’s guaranteed to get them almost 20% more engaged with your sales pitch. Before you can use it, there are a few things you need to know. You have to know the difference between features and benefits. … Read more
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By Shep Hyken, CSP, CPAE For this article, I’m departing from my normal NSA topics of sales and marketing, which have been the topics of every presentation I’ve ever given at a convention (now known as Influence), a winter meeting (now known as Thrive), or an NSA chapter meeting. Today, I’m writing about something that … Read more
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By Amanda Gore, CSP, CPAE, GSF Wayne Dyer often used a powerful metaphor: “If you squeeze an orange, what do you get?” Of course, the answer is orange juice. His point? When life puts you under pressure, what’s inside is what comes out. After 38 years of speaking, my last five have been the most … Read more
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By Patricia Fripp, CSP, CPAE, Cavett Award Recipient Imagine you have just 30 seconds to transform a room of strangers into a captivated audience that will hold on to your every word. This is your moment to make a powerful first impression in any presentation—whether it’s a high-stakes sales presentation to win a training contract, … Read more
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By Jim Cathcart, CSP, CPAE Two hundred doctors had assembled for the event. It was a leadership conference at the LA Biltmore Hotel for hospital chiefs of staff. As I sat in the audience, I saw one physician after another “present his papers.” These were the dullest speeches I’d ever heard! The audience was half asleep and … Read more
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By Kelly Swanson, CSP, CPAE For decades, the mantra ‘content is king’ has echoed through conference halls, asserting that experts are chiefly valued for their knowledge. This perspective suggests that we, as speakers, are paid for our expertise. Indeed, in roles such as coaching and training, this holds true; clients pay for tangible results and … Read more
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By John Edwards, CSP Have you ever wondered what separates mundane monologues from magnificent messaging? The answer lies not just in your content but in the neuroscience of how your audience receives it. By understanding how the brain processes information, you can transform yourself from a forgettable fact-giver to a memorable mind-mover. The Speaker-Audience … Read more
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By Louis Katz | If I ever needed a sign that I wasn’t cut out for something, I’d have an easy one: I’m Boise’s most “Why don’t you just give up?” comic. That’s not an official title, but it should be. If there were an award for resilience bordering on stubbornness, I’d have a mantle … Read more
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By Anne Bonney, CSP | I attended four planning meetings. I read through the run of show they sent me a week before. I printed out the script they provided and made my own notes so I could eloquently present what they requested. I color-coded my notes for quick reference so I could spend the … Read more
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By Bryce Austin, MDSG | There were seven people sitting around the table in the aftermath of this ransomware infection: the CEO, the VP, the CFO, the Special Agent from the FBI, the business owner, the forensics technician, and the company’s CISO (Chief Information Security Officer). “Don’t pay,” was the CEO’s vote. The VP agreed … Read more
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Rob Ferre
Member since 2015
It's been awesome to see exactly what NSA has done to create a great hybrid virtual experience and also making sure that everyone feels safe in this environment while producing great content.
Helen Turnbull
PhD, CSP, Global Speaking Fellow, Member since 2007
I’m delighted that I could still be a part of Winter Conference even though I was at home and I still had so many takeaways.
Lisa Koenecke
Member since 2020
I love the variety, I love the level. I love the content that's happening. As a new speaker, it's giving me lots of ideas on how to scale my business and seeing people that I've heard about for so long.