Please note that due to the possibility of inclement weather, this event will be held virtually. There is no in-person option for this event.  

The speaking and coaching industries are shifting in unprecedented ways, with uncertainty plaguing traditional models that rely on big launches, huge email lists, and affiliate programs. In this workshop, Michelle Villalobos will share a model that focuses on smaller groups, higher price points, and long-term relationships, AKA: The “Big Back End.” This model can drive both big income and big impact for people who love the idea of ongoing support for long-term “clients for life.” Whether you ultimately choose to embark on this model or not, this session will have you thinking about YOUR business model and recurring revenues in a whole new way.

In this program, you’ll:

• Discover the simple 3-part “Big Back End” framework
• See how the model plays out financially with real-life examples and scenarios 
• See case studies of speakers, coaches, and thought leaders who have successfully implemented variations of this model across a variety of categories, including wellness, corporate, leadership, marketing, sales training, spiritual growth, and personal development.

About Michelle Villalobos, MBA, CSP
Michelle Villalobos is a business alignment strategist. For 18 years has worked with leaders to align what they DO with who they (really) ARE so they can shine bright – without burning out. Michelle has delivered inspiring programs for blue-chip brands like American Express, Bacardi, Burger King, Gibraltar Bank, Lloyd’s of London, and Audi. She has been featured on the front page of the Chicago Tribune’s Business Section, CNN en Español, Lifetime TV, Forbes Magazine, Fortune Magazine, and more. Michelle is in her 4th year as a member of TLC, and in her 13th year as a member of the National Speakers Association (NSA), where she currently serves on the national board, and is a past Chair of the Million Dollar Speakers Group.

All registrants will receive a recording of the event.