Michelle Villalobos, CSP,: Small Events, Big Back End

https://nsasocal.org/events/october-10-2025/

The speaking industry is shifting in unprecedented ways, with massive uncertainty plaguing traditional speaker models that rely on cushy keynote fees and corporate contracts. If you've been affected or want to avoid that issue, consider adding back-end revenue streams that can supplement – and eventually even supplant – some or all of them! Michelle Villalobos, CSP, has optimized a simple framework to create a "Big Back End" using small events, seminars, and group coaching/mastermind programs (all without adding any cheesy or sleazy sales pitches at the end of your speeches).

In this session, Michelle will share a model that can drive both big revenues and big impact, as well as other game-changing information about business model growth she learned "the hard way.” Whether you ultimately choose to embark on this model or not, this presentation will have you thinking about YOUR business model and recurring revenue streams in a whole new way.

In this program, you’ll:

• Discover a 3-part "Big Back End" business model for driving follow-up revenues from speaking
• Breakdown how this model plays out financially with real-life examples and scenarios 
• Learn the "magic sentence" for driving sales from your speeches – without selling from the stage
• Write a draft of your "Breakthrough Promise Statement" to attract prospects to your offerings from the stage (without being “sales-y”)
• See case studies and examples of others who have successfully implemented this model across a variety of categories, including wellness, corporate, leadership, marketing, sales training, spiritual growth, and personal development.

Meet Michelle Villalobos, CSP

Michelle Villalobos, MBA, CSP is a business alignment strategist who for 17 years has worked with leaders to align what they DO with who they (really) ARE and awaken their inner superstar – so they can shine bright… without burning out. Michelle has delivered inspiring programs for blue-chip companies like American Express, Bacardi, Burger King, Gibraltar Bank, Lloyd’s of London, and Audi. The Miami Herald named Michelle one of Miami’s “Top 20 Under 40” in 2011, and in 2013, she won The Miami Herald Business Plan Challenge. She has been featured on the front page of the Chicago Tribune’s Business Section, CNN en Español, Lifetime TV, Forbes Magazine, Fortune Magazine, and more. Michelle also founded “The Women’s Success Summit,” which was Miami’s largest conference for entrepreneurial women for 8 years. Michelle is in her 11th year as a member of the National Speakers Association and is the immediate past Chair of the Million Dollar Speakers Group.

https://nsasocal.org/events/october-10-2025/