Hybrid Event – Tamsen Webster, January 13, 2025

Built for Buy-In: The simplest, strongest way to get audiences invested in your ideas

https://nsaoregon.org/events/hybrid-event-tamsen-webster-january-13-2025/

When there’s so much competition for time, attention, and resources, getting your ideal audience to see your
speech and your idea as right for them—quickly—is critical. But what do you do when all your reasons for being “right” aren’t right for those you’re talking to? In this practical and energizing presentation, 25-year message strategist and speaker Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest storytelling elements for your audience to identify with: the principles that provide common ground for even the most uncommon ideas.

After this presentation, you'll be able to:

• Understand why challenging people's beliefs is the enemy of intrinsic motivation, and what to do instead.
• Clearly and quickly identify who is, and isn’t, an ideal fit for your ideas and keynotes—and why—so you
  can focus your efforts where they’ll have the greatest effect.
• Follow a framework for simplifying them to their most important, and irresistible, elements and building in buy-in from the beginning.

About Tamsen Webster

Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. A sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the
principles and processes that build buy-in that lasts.

In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she built and delivers the message design curriculum for Elemental
Excelerator, a leading investor in impact startups. She’s a judge and mentor for the Harvard Innovation Labs and a professional advisor at the Martin Trust Center for MIT Entrepreneurship. She’s also spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events and was named to the
Thinkers50 Radar in 2022. She published her first book, Find Your Red Thread: Make Your Big Ideas Irresistible, in 2021. Her next book, Say What They Can't Unhear: The 9 Principles of Lasting Change is available in bookstores everywhere in October 2024.

Tamsen was a reluctant marathoner… twice; is a champion ballroom dancer (in her mind); and learned
everything she knows about messages, people, and change as a Weight Watchers leader. True story.

She lives in Boston with her husband, two sons, and her two brindle Greyhounds, Hazel and Walnut.

Doors open at 5:30! Show up early to grab the best seat in the house and network with your speaker family!

Hybrid Event! Select your ticket below and look for the confirmation email for appropriate details. Location info to come.

https://nsaoregon.org/events/hybrid-event-tamsen-webster-january-13-2025/