Thrive 2024
Winter Workshop

Scott Halford, CSP, CPAE

What a Neuroscientist Can Teach You About Building Trust With Your Economic Buyer and Your Audience

Lessons from Neuroscience: Understanding our ancestor’s first and most important human trait is a game changer for growing your business. 

Every human interaction, every transferal of money, every sentence uttered to inspire…each has at its foundation in the guts of our primary social trait as humans.

In this fascinating session, you will:

  • Discover what this primary trait is and how the development of this trait is critical to the growth your business.
  • Find out a few surprising myths about how the brain works and how you can apply the truth to your business.
  • See neuroimaging that shows the 4 personal ingredients that form the primary trait and how to activate them to enhance your results.
  • Learn which of these 4 ingredients you may be missing or needs skill building and learn how it could be key to changing your marketing, your speech script and content, and your chances for spin-off business.

The primary trait is one of, if not the most valuable trait we possess. The majority fall short in the #1 personal ingredient.  Most speakers may ignore the #4 ingredient at their own peril.  When you leave San Antonio, the hope is that you will acknowledge which of the key ingredients is a challenge for you and determine what action you need to take.

Scott Halford

Who is Scott Halford, CSP, CPAE, MDSG?

Our species is defined by the brain. It dictates everything we do from blinking to breathing to behaving. It’s where the emotional regulation takes place that allows us to be human and not just animals – it is the source of emotional intelligence. The more we understand it, the more we can actually influence the inputs and the outputs to lead more fulfilled, successful lives and careers.

Scott Halford is a professional speaker, educator and advisor working worldwide, educating about emotional intelligence, the neuroscience of achievement, effective performance and the success we create when we understand the intricacies of human interaction. He is the author of two bestselling books: “Be a Shortcut: The Secret Fast-track to Business Success”, based on emotional intelligence and influence; and the Wall Street Journal best-selling book, “Activate Your Brain: How Understanding Your Brain Can Improve Your Work and Life” which is based on some of the brain and business elements you’ll hear today.

Scott is an Emmy Award writer and producer and he was inducted into the National Speakers Hall of fame in 2014…

Get ready to learn about the one thing that defines you as uniquely human and full of possibilities and gives you the stamina and focus to live a life of no limits.