Register for this event at www.nsanorthwest.org/2024walter

Your speech only matters if the core content is actually remembered. During this session, you’ll discover how to use Memory Hacks. They are proven mnemonic techniques, exercises, and experiences that will make your speech sticky . This means your audience members will be able to easily recall key concepts, information sets, sequences, and action steps after your speech and for months or even years to come.

The Memory Hacks are based on Brian Walter’s GFSD (gifs-dee) Sticky Content Framework:

• Getable (Remembered ah-hah)
• Feelable (Hooked emotion)
• Sayable (Repeatable “it”)
• Doable (Actionable steps)

Session Deliverables

• How to use the GFSD Framework to design memorability into your speech
• How to pre-determine content “ah-hahs”
• How to tap the power of ESS’s (Emotional Shift Stories) and ESE’s (Emotional Shift Experiences) to hook participants with a key topic or point
• How to describe your content via Mini Brands that participants can recall (unaided) and share virally with others
• How to leverage Choice Paths and Fast-Forward micro applications to help participants “see” themselves using your training

About Brian Walter, CSP, CPAE
Brian Walter is the co-founder and operator of two businesses —Extreme Meetings and Sticky Training . His is an internal communications consultant, speaker/emcee, trainer, scriptwriter, and multi-media producer. He has presented to audiences ranging from 13 to 13,000. His clients have included Microsoft, Alcon, Pepsico, Starbucks, Verizon, T-Mobile, Costco, several banks that unfortunately were NOT too big to fail, a regional office of the IRS…and a dairy company best known for awesome chocolate milk.

You can learn more about Brian at Extrememeetings.com and TrainingBitz.com.

Brian Factoids

• Past Guinness Book of World Records holder for producing the world’s shortest TV commercial
• Once wrote and acted in a corporate sketch for Microsoft with Rainn Wilson (Dwight Schrute) from The Office
• Past President of the National Speakers Association, 2017-2018
• Holds elite Certified Speaking Professional designation (CSP)
• Inducted into the Professional Speakers Hall of Fame, 2013 (CPAE)

Immediately following Brian's session, we will be holding our first annual NSA Northwest Storytelling Competition. Click here for more information and registration.