Built for Buy-In:

The Simplest, Strongest Way to Get Audiences Invested in Your Ideas

https://events.nsasocal.org/NSASoCalMarch2025ChapterMeetingSpeakerEvent

When there’s so much competition for time, attention, and resources, getting your ideal audience to see your speech and your idea as right for them—quickly—is critical. But what do you do when all your reasons for being “right” aren’t right for those you’re talking to?

In this practical and energizing presentation, 25-year message strategist and speaker Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest storytelling elements for your audience to identify with: the principles that provide common ground for even the most uncommon ideas.

After this presentation, you’ll be able to:

• Understand why challenging people’s beliefs is the enemy of intrinsic motivation, and what to do instead
• Clearly and quickly identify who is, and isn’t, an ideal fit for your ideas and keynotes—and why—so you can focus your efforts where they’ll have the greatest effect
• Follow a framework for simplifying them to their most important, and irresistible, elements and building in buy-in from the beginning

Please register as early as possible so we can make sure we have enough beverages and snacks for all!

Note: There is plenty of free parking at the venue!

Tamsen Webster

Founder & Chief Learning Officer, Message Design Institute

Part English-to-English translator, part starry-eyed realist, and now part ivy-league doctoral student, Tamsen Webster has mastered the art and science behind what makes audiences not just listen—but act.

As founder of the Message Design Institute and author of two books—including the award-winning ‘Say What They Can’t Unhear’—she’s helped everyone from Fortune 10 executives and Ivy League deans to impact-focused entrepreneurs accelerate the understanding and adoption of even the newest and most disruptive ideas. Her expertise spans speaking stages worldwide, and as Idea Strategist for a legacy-level TEDx event, she’s helped countless thought leaders transform their ideas into unforgettable talks.

Tamsen was a reluctant marathoner. . . twice; is a champion ballroom dancer (in her mind); and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.

She and her husband, two sons, and pair of retired racing greyhounds (Hazel and Walnut) live in Boston, where she’s now lived long enough to develop a Bostonian alter ego named Karen O’Sullivan.

https://events.nsasocal.org/NSASoCalMarch2025ChapterMeetingSpeakerEvent