Using social media to build your business isn’t “new” news by any means. Recent data shows 75% of marketers say their social marketing efforts have increased traffic and exposure for their business. And with 55% of B2B buyers (i.e. event planners and organizers) relying on social media to find out more information about you, it’s vital you learn how to effectively leverage it as a lead-generating tool to grow your speaking business.
It seems like a lifetime ago since we’ve been able to gather in-person to listen to professional speakers captivate us with their ideas and passion.
There’s no better way to experience a speech than in-person. But due to the recent global pandemic, these live experiences have been forced to be put on hold.