Build a Smarter Backend:
Choosing Systems and Support That Actually Scale
September 15, 2026 | 3 p.m. ET/12 p.m. PT
Build a Smarter Backend: Choosing Systems and Support That Actually Scale
Guest: Kara Barnes

Professional speakers know the stage is only part of the business. The real stability — and sanity — happen behind the scenes. This webinar helps speakers make clear, confident decisions about their tech stack, workflows, and support team so the business can grow without becoming more complicated than it needs to be.
Rather than chasing every new software tool or hiring out of frustration, attendees will learn how to evaluate what they truly need, when they need it, and how each decision supports their long-term goals. The session walks through practical examples of aligned systems — from CRM and booking management to communication, automation, and contractor support — all through the lens of building a sustainable speaker business.
This topic is especially valuable right now as more speakers are expanding beyond the stage into licensing, consulting, and digital offerings. With growth comes complexity, and misaligned systems can quietly drain profit, time, and energy. Attendees will leave knowing how to streamline operations, reduce friction, and build a backend that supports their role as a thought leader rather than pulling them back into administrative chaos.
After this webinar, you'll be able to:
- Map your current tech stack and identify gaps, redundancies, and hidden bottlenecks.
- Apply a repeatable decision-making framework to evaluate tools, timing, and investments: a system you can reuse as your speaking business grows and evolves.
- Align software, processes, and support staff so tasks flow cleanly from inquiry to invoice, without constant oversight.
Register below to join us on Thursday, September 15 @ 3 p.m. ET for this upcoming webinar.
The event recording will be available exclusively for NSA members in the Digital Vault.