How to Design a Brain-Friendly Speech They Won't Forget

Ever sit through a technically good talk…and forget it by lunch?

Your audience doesn’t remember facts first. They remember feelings. That’s neuroscience.

In this highly interactive workshop, John F. Edwards, CSP, former head of faculty at a leading neuroscience institute, shows you how to design talks that align with how the brain actually pays attention, processes emotion, and locks ideas into memory.

Using his practical SOP method, John breaks down how to intentionally blend storytelling, emotion, and value so your message doesn’t just sound good in the moment. It sticks. Hearts first. Minds follow.

Audiences are overloaded, distracted, and harder to move than ever. In a world of AI-generated content and endless noise, speakers who understand the brain have a massive edge. This workshop is practical. It’s grounded. And it might change how you design every talk from here on out.

After this workshop, you can:

• Design a talk using a brain-friendly flow that guides attention, emotion, and meaning in the right order so your message is easier to follow and harder to forget.
• Intentionally use one story to drive one outcome, instead of telling stories that entertain but don’t change thinking or behavior.
• Audit and improve an existing speech using the SOP method to identify what to cut, what to sharpen, and where to add emotional or practical value for stronger impact.

Register below to join us on Tues., August 18 @ 3 p.m. ET for this upcoming workshop.

The event recording will be available exclusively for NSA members in the Digital Vault.