Webinar: Build a Better Business
Guarding Your Genius: Trademark and Copyright for Speakers
April 3 | 3 p.m. ET/12 p.m. PT
Guarding Your Genius: Trademark and Copyright for Speakers
Hosted by Russ Riddle, JD
You love what you do! Professional speaking is a high calling. But it is also a business. As a business owner, your most valuable asset aside from people is your intellectual property—those products and services you created to improve the world (and your bottom line, of course). This webinar will arm you with actions to better position, protect, and manage your content and brand.
You will learn how to:
- Distinguish between “copyright” and “trademark”
- Embrace the importance of registrations
- Ensure ownership from the outset (employees vs. contractors)
- Master the trademark DOs and DONʼTs
- Select strong trademark
- Preserve, Protect, & Defend—Police your I.P.
Register below to join us on Thurs., April 3 @ 3 p.m. ET for this upcoming BBB webinar.
About Russ Riddle, JD
What do Barney® the purple dinosaur, Thomas the Tank Engine® and YOU have in common? All have been served (or are about to be) by Russ Riddle!
Having practiced marriage for 41 years, law for 33, fatherhood for 32, and braved adventures as a juvenile probation officer and professional speaker, Russ is convinced that we must never stop learning and laughing.
His love of levity stems in part from an intellectual property law practice that has served such clients as Barney®, Bob the Builder®, WISHBONE®, Thomas the Tank Engine®, the voices of Jimmy Neutron® and Larry the Cucumber®, as well as many NSA “characters” throughout the country.
Russ recently served four and a half years on the National Speakers Association’s Board of Directors and is a past chair of both the Chapter Leadership Committee and SPEAKER Magazine.
He’s the author of two books: Lawyer Up – The Smart Way and Persuasive vs. Abrasive – The Judges Have Ruled, as well as the intellectual property manual Corral Your Cash Cow.
He is appropriately known as the “Anomaly at Law®,” for he’s down to earth, clearly communicates and lavishes others with levity.